A mascot

Multinational cosmetics and hair care company The Colomer Group organised its Vision Day, a training and refresher course aiming to stimulate the vision of the future amongst the personnel of the Group.

Based on the distinctive elements of the Group’s corporate logo, a mascot was created that also embodied the concepts “vision”, hairstyling-beauty, future-modernity and daring-empathy.

It won the public’s affection and, above all, transmitted a different way of understanding things by being set apart from the usual tendencies in mascot creation.
 

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